Knowing who you are, what you do well, and why you do it will make the whole "brand storytelling" thing so much easier. Telling your story with the customer in mind is literally Brand Storytelling 101, and it becomes a lot easier when you have a cohesive idea of what sets you apart from the competition. Toms Shoes' philanthropic brand story is intended to give the consumer a warm, fuzzy, "I'm a good person" feeling, even if they are actually a terrible person 98% of the time.Nike's emphasis on sportiness is meant to make the consumer feel powerful, strong, and like they can take those Nike shoes and run up the Eiffel Tower.
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The customer should feel at home, welcome, and free to kick off their shoes and relax (but not literally, gross) Starbucks' "third place" philosophy is about belonging.To show you what I mean, let's take a closer look at the above examples: But if you dig deep, you'll see how each of these examples are meant to reflect how the consumer feels both about the brand but mostly about themselves and their role in using such an amazing service. On their surface, these sound like reflections of the company values. Toms Shoes and its commitment to altruism demonstrated by donating a pair of shoes for every pair purchased.Nike and its "just do it" emphasis on elite athleticism.Starbucks and its "third place" philosophy of creating community through its coffee shops.When people think about brand stories, a few traditional, major companies may pop into the average noggin: Bragging about how amazing your company is (without backing up those claims).Exaggerating what your brand is capable of to trick consumers.Making an emotional connection through authenticity and humanity.
Using evidence and facts told in engaging ways to bring your brand to life.A combination of high-quality content, real-life stories, and testimonials from customers and employees.So, having a cohesive idea of what your brand stands for is important to keep your messaging from becoming feral and chaotic.īefore we jump into the examples, let's take a look at what brand storytelling is and isn't. Brand storytelling is in every page, post, email, and TikTok dance. What is brand storytelling?īrand storytelling is literally that: telling your story through a variety of platforms ( owned, earned, and paid media) and having a cohesive identity as a brand beyond, "idk, we sell stuff."
Storytelling 13 brand story examples that are unique & utterly brilliant Storytelling is at the heart of a standout marketing strategy.
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